microe wondered
Can we engineer a new brand that creates a buzz?
Deliverables
-
Brand Strategy & Development
-
Identity Design, Guidelines, & Systems
-
Product Position & Messaging
-
Content Development
-
Video & Animations
-
Printed & Promotional Materials
-
Event Design & Production
Facing an exciting merger, MicroE, a motion control company named for its successful encoder, was outgrowing its siloed positioning as a component manufacturer.
They needed a new brand with modernized messaging and a visual identity that would propel the company forward as a holistic provider of system solutions.
constructing a meaningful brand
We heard the passion from loyal employees and customers: this company represented world-class motion control solutions that accelerate customers’ ability to deliver innovative solutions.
Those insights inspired the new brand name: Celera Motion, derived from the Latin “celer” for quick and swift.
making the motion the centerpiece
The new name was just the beginning. We developed a value proposition using action over words, using compelling animations to convey the company’s leadership in motion and precision.
a plan to accelerate adoption
To create a buzz in the industry and ensure consistent communications, we developed an implementation plan complete with an identity and messaging toolkit.
Today, Celera Motion is regarded as a leader in motion control systems and sub-system solutions—a successful transition from their former position as a component manufacturer.