THE FESTIVAL OF TREES wondered
how can we capture the spirit of giving year-round?
Deliverables
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Brand Strategy & Development
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Identity Design, Guidelines, & Systems
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Creative Concepting
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Content Development
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Web & Digital Experiences
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Printed & Promotional Materials
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Event Design & Production
Originally a small-scale volunteer event to support the preservation of The Tenney Gatehouse in Methuen, The Festival of Trees (FOT) has grown to be a community tradition for thousands who attend a multi-day display and raffle of hundreds of fully decorated Christmas trees and wreaths.
To maximize its reach and the fundraising potential, the non-profit organization sought to cultivate a strong brand presence they could leverage throughout the year.
evoking joy and goodwill
What started as a few tactical needs for logo and signage quickly became a strategic partnership to develop and elevate the FOT brand.
Together, we defined goals, targeted audiences, and created a visual identity that reflected their community: captivating photography of local landmarks, whimsical fonts, holiday imagery, and a bold color palette they could use year-round in a series of communications to keep the event top of mind.
“our fundraising has increased exponentially by communicating more consistently.”
Sharon Pollard, Chairperson
“our fundraising has increased exponentially by communicating more consistently.”
Sharon Pollard, Chairperson
a playbook to evolve the brand over time
We continue to help FOT build excitement and attendance with interactive displays, a mission-focused website, and event graphics amplified by local advertising, social media, and event collateral.
celebrating a milestone
To commemorate the Festival’s 25th anniversary, we created a signature brand and a comprehensive campaign including a sponsorship drive, merchandising, special events, and geo-targeted social media and billboard advertising…all resulting in unprecedented attendance.
Today, The Festival of Trees continues to implement the communication playbook and has provided more than $2 million to preservation projects throughout the region to date.