NORDBLOM wondered
HOW CAN WE CREATE AN IRRESISTIBLE LIFESTYLE BRAND?
Deliverables
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Brand Strategy & Development
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Identity Design, Guidelines, & Systems
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Market & Competitor Research
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Creative Concepting
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Printed & Promotional Materials
The Nordblom Company, a leading real estate enterprise in Greater Boston, was planning to launch their newest luxury multifamily housing development: The Tremont at Third Ave.
As they finished construction and prepared to unveil their property, they needed to drive apartment rentals by creating a brand that would resonate with a discerning audience of potential tenants.
embodying modern vitality
Rooted in the storied history of downtown Boston, the name “Tremont” has become synonymous with the vibrant culture and entertainment that defines the city. With the spirit of the city as our model, we aimed to integrate the dynamic energy of downtown Boston into the brand identity of this suburban residential property.
We crafted a sophisticated, consumer-centric brand for The Tremont. Fusing a timeless, Art Deco style with a contemporary and chic design, we captured the essence of the brand: the art of modern living.
Organic waves set behind rich reds, deep espresso hues, and warm tones created a brand experience that would be as refined and revitalizing as the residences at The Tremont.
capturing the energy of third avenue
Beyond featuring sophisticated finishes, stainless steel appliances, 9’ ceilings, and graciously lit residences, we positioned The Tremont as an exclusive gateway to the lifestyle experiences of adjacent Third Ave. Through engaging print materials, we immersed potential tenants in a vision of this amenity-friendly, walkable neighborhood with its desirable shops, destination dining, and engaging entertainment.
luxury brand built from the ground up
Today, The Tremont stands as a thriving residential property. The founding brand identity continues to serve as the cornerstone of ongoing and successful marketing strategies, solidifying its status as a premier luxury living destination in the Greater Boston area.