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The world of marketing is ever-changing. Get expert insights, actionable advice, and quick guides on how to navigate the evolving landscape and enhance your team’s marketing strategy.
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prove your B2B marketing value
“How much revenue did your marketing programs bring in?” Another year, another budget cycle, another series of meetings to demonstrate the value your marketing programs had on the company’s bottom line. There’s rarely time to discuss budget limitations, creative demands, evolving technology platforms, and channel decisions…all the things B2B marketers have to juggle when developing…
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for sale: cookie tin
regular price: $5.99
today only: $161.75In a saturated market with little product feature differentiation, customers today don’t decide to buy based on what you’re selling but rather why you are selling it. A good brand story puts the “what” your product or service does into a narrative, with customers as the hero that use your product or tool to solve…
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Building Effective Marketing Campaigns
While Navigating the Complex Dynamics of Healthcare
Healthcare organizations, whether they are direct patient care, provider services, pharma, or medtech, face unique challenges that can impact the success of their sales and marketing initiatives.
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5 Keys to
Effective Technology Marketing
For most marketers, agility and an awareness of what’s coming next are strong suits. For tech marketers, these are essential, make-or-break survival skills. Marketers in the tech space need to continually think and act dynamically to drive understanding, convert leads, and increase market share. The challenge is, in many cases, technology is so complex, it…
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Humans at the Helm
Integrating AI with a Human Touch
The only constant in marketing is that the industry is ever-evolving, and nowhere is that more evident than when we consider the tremendous growth of AI. The question we ask ourselves isn’t whether or not to use AI, but how to use AI in a way that makes us better at our jobs, amplifying what…
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4 Challenges of Modern Healthcare Marketing
(& How to Solve Them)
Healthcare is an industry like no other. The most successful organizations—health systems, provider groups, clinical laboratories, and life sciences companies alike—are increasingly motivated more by the greater good than by generating profits.
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Perfect Match
6 Ways to Find the Right Marketing Partner
We love Jon Hamm in almost everything he does—even those admittedly cheesy ads with Brie Larson for a well-known condiment. But with all due respect to the “Mad Men” star, the days of the Agency of Record (AOR) are as outdated as smoking in the boardroom. As brands diversify their marketing teams, brands and their…
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Finding Value
in a Meaningful Brand
As a business owner, you already believe wholeheartedly in the product or service you bring to the world every day. But how can you get your potential customers as excited about your vision as you are? The answer: By defining, building, and maintaining a thought-driven brand.
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5 Ways to Make the Most of Your Marketing Dollar
the importance of a sound marketing strategy
Your grocery bill isn’t the only thing that hasn’t yet returned to its pre-pandemic level. Neither, unfortunately, have marketing budgets. Back in the “glory days” of 2016, marketing spend comprised about 12% of company revenue. Seven years later, marketing budgets have shrunk to just 9%. Yet at the same time, digital ad costs are soaring, marketing teams…
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Leading with Inspiration
How Mentorship Benefits Our Team and Clients
Millions of television viewers see the power of mentorship come to life each week on the popular TV show Shark Tank. But you don’t have to be a budding entrepreneur to benefit from the inspirational guidance of a trusted mentor. The power of mentorship cuts across all industries, and it’s especially beneficial in marketing communications. Let’s…
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Ad Buying in 2024
Manage Rising Media Costs in an Election and Olympic Year
With the Olympics and a Presidential Election on the docket, 2024 is already shaping up to be an ad buying year for the ages.
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